Definition
Aged unit
An aged unit is a vehicle that has been in inventory longer than a dealer's target, often 60 days or more, and needs attention to sell.
Where the line falls varies by lot, but the idea is constant: an aged unit is a car that has stopped moving and is now working against the dealer's margin. Most lots flag units at 30, 60, or 90 days.
Aged units are where marketing pays off fastest. They are cars with real demand somewhere that simply have not reached the right buyer yet. Fresh photos, a rewritten listing built around who the car is for, and renewed exposure will move many of them without a price cut.
Related terms
- Inventory agingInventory aging is how long a vehicle has sat unsold on a dealer's lot, usually measured in days since it was acquired or first listed.
- Days on lotDays on lot (DOL) is the number of days a specific vehicle has been in a dealer's inventory, from acquisition to sale.
- Marketing opportunityA marketing opportunity is a specific, timely reason to promote a particular vehicle now, such as an aging unit, a recent price drop, or a seasonal fit.
- Floor planA floor plan is a revolving line of credit dealers use to finance their inventory, paying interest or fees for each vehicle for as long as it stays unsold.
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