Definition
Marketing opportunity
A marketing opportunity is a specific, timely reason to promote a particular vehicle now, such as an aging unit, a recent price drop, or a seasonal fit.
It is the answer to the question that actually runs a lot: of everything in inventory, what deserves the push today? A marketing opportunity turns that from a guess into a signal grounded in the facts of the inventory.
Lotsmith is built around this idea. It watches inventory for the moments worth acting on, then prepares the complete campaign for the vehicle so the opportunity does not pass unmarketed.
Related terms
- Inventory agingInventory aging is how long a vehicle has sat unsold on a dealer's lot, usually measured in days since it was acquired or first listed.
- Aged unitAn aged unit is a vehicle that has been in inventory longer than a dealer's target, often 60 days or more, and needs attention to sell.
- Vehicle merchandisingVehicle merchandising is how a used car is presented to buyers: its photos, description, and pricing presentation across every listing.
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